1. Data Controller
w557 ("we", "us", "our") is the data controller responsible for the personal data collected and processed through the w557 Platform accessible at w557.app. As a licensed online gaming operator, w557 is obligated under its international gaming licence to collect and retain certain categories of personal data for identity verification, anti-money laundering (AML) compliance, and responsible gaming purposes.
For all data-related queries, requests, or complaints, players may contact the w557 support team directly via the contact details provided in Section 13 of this Privacy Policy. w557 is committed to responding to all data-related requests within thirty (30) calendar days of receipt.
This Privacy Policy applies solely to personal data processed by w557 in connection with your use of the w557 Platform. It does not apply to third-party websites or services linked from the Platform.
2. Data We Collect
w557 collects personal data in the following categories. We only collect data that is necessary for the purposes described in this Privacy Policy.
2.1 Identity & Registration Data
- Full legal name as it appears on your government-issued identification document
- Date of birth (used for mandatory 21+ age verification)
- National identity document number (CNIC, passport, or driving licence)
- Residential address including city, province, and postal code
- Nationality
2.2 Contact Data
- Email address (used for account communications, verification, and support)
- Mobile phone number (used for account security and transaction notifications)
2.3 Financial & Payment Data
- JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank account identifiers provided for deposit and withdrawal purposes
- Transaction history including deposit amounts, withdrawal requests, wagering records, and PKR balance movements
- Source of funds documentation where required for AML compliance
2.4 KYC Verification Documents
- Scanned or photographed copies of government-issued photo ID
- Proof of address documents such as utility bills or bank statements dated within three months
- Selfie or liveness verification images where required by our verification provider
2.5 Technical & Usage Data
- IP address and approximate geolocation derived from IP
- Device type, operating system, and browser information
- Session logs including login timestamps, pages visited, and session duration
- Game and betting activity logs including bet amounts, game selections, and outcomes
2.6 Communications Data
- Records of live chat, email, and support ticket exchanges between you and w557
- Marketing preference data (whether you have opted in or out of promotional communications)
| Data Category |
Examples |
Collected At |
| Identity Data |
Full name, CNIC, date of birth |
Registration & KYC |
| Contact Data |
Email, phone number |
Registration |
| Financial Data |
JazzCash/EasyPaisa ID, transaction records |
Deposit & withdrawal |
| KYC Documents |
Passport scan, utility bill, selfie |
Verification stage |
| Technical Data |
IP address, device info, session logs |
Every platform session |
| Communications |
Support chat transcripts |
Customer support interactions |
3. How We Collect Data
w557 collects personal data through the following channels:
- Directly from you: When you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in a promotion.
- Automatically: Technical and usage data is collected automatically when you access and use the w557 Platform via cookies, server logs, and analytics tools. See Section 10 (Cookies Policy) for full details.
- From third-party verification providers: w557 uses licensed KYC and identity verification services to cross-check the information you provide against authoritative data sources. These providers operate under data processing agreements with w557.
- From payment processors: Transaction confirmation data is received from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank when you initiate a deposit or withdrawal on the Platform.
- From fraud prevention and AML screening services: w557 uses licensed third-party services to screen player data against sanctions lists and to detect suspicious transaction patterns as required under our licensing obligations.
4. Purposes of Processing
w557 processes your personal data for the following purposes:
- Account creation and management: To register and maintain your w557 account, authenticate your identity at login, and manage your profile settings.
- Age and identity verification: To confirm that you meet the mandatory 21+ age requirement and that your identity information is genuine, as required by our gaming licence.
- Payment processing: To facilitate PKR deposits and withdrawals via your chosen payment method, and to maintain accurate transaction records.
- Gaming and betting services: To deliver cricket betting, slot games, live casino, Mines Gold, Cannon Fishing, and all other w557 gaming services to your account.
- Anti-money laundering (AML) compliance: To monitor transactions for suspicious activity, conduct enhanced due diligence where required, and report to relevant authorities as mandated by our licence.
- Responsible gaming: To monitor betting patterns that may indicate problem gambling, apply player-requested limits and self-exclusions, and ensure compliance with responsible gaming obligations.
- Fraud prevention and security: To detect and prevent unauthorised account access, bonus abuse, bot activity, and other fraudulent behaviour on the Platform.
- Customer support: To respond to your queries, complaints, and disputes in a timely and effective manner.
- Marketing communications: To send you promotional offers, PSL betting promotions, bonus alerts, and other marketing materials where you have provided explicit opt-in consent. You may withdraw consent at any time.
- Legal and regulatory compliance: To comply with applicable laws, regulatory requirements, and requests from competent authorities.
5. Legal Basis for Processing
w557 processes your personal data on the following legal bases:
- Contractual necessity: Processing required to perform the contract between you and w557 — including account management, payment processing, and delivery of gaming services.
- Legal obligation: Processing required to comply with our gaming licence conditions, AML regulations, and other applicable legal obligations, including KYC data retention.
- Legitimate interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and product improvement, where these interests are not overridden by your fundamental rights.
- Consent: Processing for direct marketing communications and non-essential cookies, where you have provided explicit opt-in consent. You may withdraw your consent at any time without affecting the lawfulness of prior processing.
6. Data Sharing
w557 does not sell or rent your personal data to third parties. We share personal data only in the following circumstances:
- KYC and identity verification providers: Licensed identity verification partners who process your ID documents and biometric data under strict data processing agreements with w557.
- Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive only the data necessary to process your specific transaction. w557 does not share your full account profile with payment providers.
- Game content providers: Third-party game studios and live casino operators whose games are available on w557 may receive anonymised game session data for RNG certification and audit purposes. Personal identity data is not shared with game providers.
- Fraud and AML screening services: Licensed fraud prevention and AML compliance services receive transaction data and identity information as required for sanctions screening and suspicious activity detection.
- Regulatory and law enforcement authorities: w557 will disclose personal data to gaming regulators, financial intelligence units, or law enforcement agencies where required by law or our licensing obligations, without prior notice to the affected player where legally required.
- Corporate restructuring: In the event of a merger, acquisition, or sale of the w557 business, player data may be transferred to the acquiring entity subject to equivalent data protection commitments.
w557 will never share your personal data with unaffiliated third-party advertisers, data brokers, or social media platforms for their own commercial use.
7. Data Retention
w557 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and for as long as required by our gaming licence and applicable law. The following retention periods apply:
| Data Category |
Retention Period |
Reason |
| Account & Identity Data |
5 years after account closure |
Gaming licence obligation |
| KYC Documents |
5 years after account closure |
AML regulatory requirement |
| Financial & Transaction Records |
7 years after account closure |
AML and tax record-keeping |
| Responsible Gaming Records |
5 years after self-exclusion or closure |
Licence compliance & player protection |
| Support & Dispute Records |
3 years after resolution |
Legal claims limitation period |
| Marketing Consent Records |
Until consent withdrawn + 1 year |
Proof of consent |
| Technical & Session Logs |
13 months from collection |
Security monitoring & fraud detection |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
8. Security Measures
w557 implements technical and organisational security measures appropriate to the risk level of the personal data we process. These measures include:
- Encryption in transit: All data exchanged between your device and the w557 Platform is protected by TLS 1.2 or higher (256-bit SSL encryption).
- Encryption at rest: Sensitive personal data and financial records stored in w557 databases are encrypted using AES-256 encryption.
- Access controls: Access to personal data within w557's systems is restricted to authorised personnel on a strict need-to-know basis, enforced through role-based access controls and multi-factor authentication.
- Infrastructure security: w557's Platform is hosted on enterprise-grade infrastructure with regular penetration testing, vulnerability scanning, and security patch management.
- Incident response: w557 maintains a documented data breach response procedure. In the event of a breach affecting your personal data, w557 will notify affected players and relevant authorities within the timeframes required by our licensing obligations.
While w557 maintains robust technical safeguards, no online platform can guarantee absolute security. You are responsible for keeping your w557 login credentials confidential and for notifying us immediately if you suspect unauthorised access to your account.
9. Your Rights
As a w557 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact the w557 support team at [email protected]. We will respond within thirty (30) calendar days of receiving your request.
- Right of access: You may request a copy of all personal data w557 holds about you, along with information about how it is being processed.
- Right to rectification: You may request correction of any inaccurate or incomplete personal data held on your w557 account.
- Right to erasure ("right to be forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal obligations (such as AML record-keeping requirements) that require us to retain certain data.
- Right to restrict processing: You may request that w557 restrict processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to its processing.
- Right to data portability: Where processing is based on your consent or on contractual necessity, you may request a copy of your personal data in a structured, machine-readable format.
- Right to object: You may object to processing of your personal data where w557 relies on legitimate interests as the legal basis, including objection to direct marketing communications.
- Right to withdraw consent: Where processing is based on consent — including marketing communications and non-essential cookies — you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
Please note that certain rights are subject to limitations where w557 is legally required to retain or process data under its gaming licence or applicable AML laws. In such cases, w557 will explain the specific legal obligation that prevents full compliance with your request.
10. Cookies Policy
The w557 Platform uses cookies and similar tracking technologies to deliver, maintain, and improve the service. A cookie is a small text file stored on your device when you visit the Platform.
10.1 Types of Cookies Used
- Strictly necessary cookies: Essential for the Platform to function. These include session authentication cookies and security tokens. These cannot be disabled.
- Functional cookies: Used to remember your preferences, such as your preferred language, currency display, and notification settings on the w557 Platform.
- Analytics cookies: Used to collect anonymised data about how players navigate and use the Platform, helping w557 identify areas for improvement. These are only set with your prior consent.
- Marketing cookies: Used to deliver relevant promotional content and PSL betting offers on the w557 Platform. These are only set with your explicit opt-in consent.
10.2 Managing Cookies
You can manage your cookie preferences via the cookie consent banner displayed on your first visit to the w557 Platform. You may also configure your browser settings to block or delete cookies at any time. Please note that disabling strictly necessary cookies will impair the functionality of the w557 Platform, including your ability to log in and access your account.
11. Minors & Age Verification
The w557 Platform is strictly restricted to individuals aged 21 years and above. w557 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the w557 registration and KYC process.
Where w557 discovers that personal data has been collected from an individual who does not meet the 21+ age requirement, the account will be immediately suspended, all associated data will be securely deleted (except where required for regulatory reporting purposes), and any deposited funds will be returned to the originating payment method following identity confirmation.
If you are a parent or guardian and believe that a minor has created a w557 account, please contact us immediately at
[email protected] so that we can take prompt action.
12. Changes to This Privacy Policy
w557 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. Where changes are material — for example, where we introduce a new category of data processing or a new third-party sharing arrangement — w557 will provide at least seven (7) days' advance notice via a prominent notice on the Platform and, where practicable, by email to registered players.
The effective date displayed at the top of this Privacy Policy reflects the date of the most recent revision. Your continued use of the w557 Platform following the effective date of any amendment constitutes your acknowledgement of the updated policy. The most current version of this policy is always accessible at w557.app/privacy-policy.